One day Maggie, an older client of ours, comes into the office. She sat and talked with me for a while. She had a Preferred Insurance envelope in her hand, but she never brought up insurance. After a while, I asked Maggie what I could do for her and she said, “Oh, nothing really, I was just stopping by.”I paused a second and politely said, “Well it’s been great catching up, but I really have a busy day ahead of me.” We both stood up to exit when Maggie suddenly gave me a hug and started to cry.

“Maggie, what’s wrong?” I asked.

“I was just having a really bad day and when I drove past your office I thought to myself: They’ll make me feel better. They’re always so upbeat. So I just stopped in, and it worked. This truly was the best part of my day.” And with that, Maggie walked out.

That moment I knew all our emphasis on attitude and culture and goals really was working. “Making A Difference Is Our Business” wasn’t just a slogan, it was why we came to work in the morning.

Click Here to read a letter from the owners.

• Adventurers know their purpose. We don’t just stumble through life. We live to fulfill our own purposes and make choices based on our own chosen principles. We work with teams and organizations whose purpose we believe in and who believe in us and our purpose.
• Adventurers go on adventures. We live passionately. We dream, and chase our dreams. We take chances, love being different, doing the unexpected, tackling the impossible challenge, going where others fear to go… changing ourselves and changing our world.
• Adventurers do not fear failure. When we go on adventures, we face the facts, make the tough calls, plan to succeed, and then run to the sound of the storm. When we succeed we celebrate and when we fail we learn. We accept that failure is sometimes part of an adventure, but we will never accept failing to be adventurous.
• Adventurers own their adventures. We take responsibility for our actions and outcomes. We give credit to others when things go right and accept responsibility ourselves when things go wrong. We ask “how can I help” and never say “that’s not my job”.
• Adventurers walk the “right” path. We do what’s right, moral and ethical. We respect each other and our clients. We act and speak, publicly and privately, with class, integrity, and character.

• Adventurers are team players and put the good of others first. We sacrifice for the team, our teammates and our world. No adventurer is left behind.
• Adventurers smile. We are Tiggers and we drive Eeyore’s crazy. We are upbeat and easy going. When things go wrong, we share our pains, tears, and trials, then we roll with the punches lock arms with our smiling friends, and go on our next adventure.
• Adventurers are kind and gentle. We face the cold hard facts, but we are committed to being truthful, without being hurtful. We know that anger, harsh actions, strong words and silence all usually reveal a weak cause and are poison to both a team and an adventure.
• Adventurers grow. We know our dreams and adventures are most limited by our own knowledge and abilities. A life without learning, growing, changing and improving isn’t an adventure, it’s a walk. We challenge ourselves and each other to grow personally and professionally.
• Adventurers are generous. We are not afraid to see the needs around us, embrace those who are in need, and do what we can to make a difference. We know that our success is not measured by what we have, but by what we have given.